A company brochure is a great sales tool, but they can be time consuming and costly to produce. Good project management of the process is vial to ensure that it delivers the right message for your business, that deadlines are met and budgets kept to.
If you are starting from scratch we recommend spending some time putting together a plan listing the areas that you want to cover in the brochure. This will help you focus on the areas of the business you want to promote and the story you want to tell. Whilst you're doing all of this remember to keep the end recipient in mind. Your plan might include some or all of the following areas:-
Once you have your content plan you can start thinking about the images you are going to need. Start by looking at what you already have, and make a list of what you need. Next think about how you are going to source those additional images, do you need to employ the services of a professional photographer, or can you source them through an image library such as Shutterstock.
When it comes to laying your brochure out we recommend working with a graphic designer and or printer. Before you start though make sure they have a clear brief and you have met with them to discuss design and print options. Their expertise can help to transform your brochure into something really eye catching.
Clear and consistent communication is vital during this type of project, and even more sore if you are working to a tight deadline and budget. The more collateral (copy & images) you can get to the designer before they start work the quicker and more straightforward the design process will be.
Try to allow a few extra days in the time scale as a contingency. You might realise you need to add extra copy or photography and this will give you the time to do this. Before you sign off on the design side make sure you proof read the content. When you brochure is print ready, make sure you check the printer's proof to ensure that all the colours in your logo and the images are correct. Then all you have to do is wait for the finished version to arrive.
If you need help putting together your next brochure then why not get in touch to see how we can help.
Having worked with Colour Me Beautiful, the image consultants for a number of years we were aware of the importance of making the right first impression. In particular we knew that how you dress not only impacts on an individual's self confidence but that it can also be a key element in how others see you, and more importantly whether you'd fit in with their organisation... something to remember the next time you go for an interview.
An article from Inc magazine though provides an interesting take on how our physical appearance can impact on your leadership skills. If an individual is perceived by others to be attractive then they are likely to be seen in a positive light which often leads to other benefits such as increased pay, increased responsibility and opportunities for promotion.
The article also looks at the clues people can gain about you just from looking at your facial structure, something to consider the next time you update your Linked In profile picture perhaps.