We first met Kathy Bassett when she attended one of our Social Media Workshops. As a business coach Kathy was very aware of how social media and blogging could help with her marketing, however this was always an area that she struggled to do. Having met with us she decided to outsource various elements of her marketing to us.
During the five years that Shrewd PR worked with Kathy, we created the content for her Linked In Company page, handled the activity on her Business Facebook page and prepared two blog posts a month. In addition we also sent out her monthly email newsletters.
Our strategy was to :-
Our consistent and proactive approach led to an increase in followers and engagement across all platforms. There was also an increase in traffic to her website.
"Working with Eleanor at Shrewd PR allowed me to increase my exposure by email, LinkedIn and Facebook. I now post regularly on all 3 platforms, previously I was more than a little irregular. My website is now being regularly updated and I have also outsourced my twice monthly blog posts to them. Shrewd PR has been proactive in securing client testimonials for me that are then added to my website. All in all I feel my business is better represented than it was.
To work with, Eleanor is structured, organised and logical and regularly throws in good ideas. She has made great efforts to learn not just about my business, also about me as a person, so that I can be reflected in my posts. Is tricky sometimes as I can be a reluctant spotlight person.
Although I outsource to Eleanor it feels like she is a member of my team and very motivational."
Kathy Bassett
Business Coach ActionCOACH
During the five years that Shrewd PR worked with Kathy, we created the content for her Linked In Company page, handled the activity on her Business Facebook page and prepared two blog posts a month. In addition we also sent out her monthly email newsletters.
Our strategy was to :-
- Share and showcase Kathy’s experience and knowledge as a business coach
- Explain the benefits of coaching and how it can help business owners
- Respond to and share business related stories that would be of interest to your target market
- Work with Kathy’s clients to prepare case studies and testimonials.
Our consistent and proactive approach led to an increase in followers and engagement across all platforms. There was also an increase in traffic to her website.
"Working with Eleanor at Shrewd PR allowed me to increase my exposure by email, LinkedIn and Facebook. I now post regularly on all 3 platforms, previously I was more than a little irregular. My website is now being regularly updated and I have also outsourced my twice monthly blog posts to them. Shrewd PR has been proactive in securing client testimonials for me that are then added to my website. All in all I feel my business is better represented than it was.
To work with, Eleanor is structured, organised and logical and regularly throws in good ideas. She has made great efforts to learn not just about my business, also about me as a person, so that I can be reflected in my posts. Is tricky sometimes as I can be a reluctant spotlight person.
Although I outsource to Eleanor it feels like she is a member of my team and very motivational."
Kathy Bassett
Business Coach ActionCOACH
