Hire A Hubby is an Australian property maintenance franchise business. ShrewdPR is retained by their UK Head Office team to handle their PR and Social Media marketing. Our support covers two areas of their business Franchise Recruitment and Franchisee Support.
Franchise Recruitment
Hire A Hubby hold regular information evenings in order target new franchisees. Our role is to support this activity by working with the local media and securing press coverage. This helps to increase brand awareness for Hire A Hubby and inform people in the local area of the franchise opportunity that is on offer. Key messages include details on the innovative support package that is available to all franchisees and the affordability of the business opportunity provided by Hire A Hubby.
Our press activities are supported by Facebook campaigns both organic and paid for to help engage with potential franchisees. Targeted Facebook lead generation campaigns have helped to generate large scale awareness of the information evenings and drive attendance. The Hire A Hubby network has trebled in size since Shrewd PR commenced work.
Whilst the majority of our press activity is focused on local media we also carried out a specific campaign targeting the armed forces. This involved us preparing a quarterly article on Hire A Hubby to appear in Easy Resettlement Magazine.
Franchisee Support
We bring a multi layered approach to this area of our brief. We work with the local media in order to generate press coverage to support the launch of each new franchise. We use Facebook lead generation adverts to promote new franchisees within their territories and ensure that our organic posts showcase the work of individuals when they have received testimonials and recommendations. Shrewd PR works with the head office team to create and send monthly email marketing campaigns to the franchisees existing customers, these help to keep Hire A Hubby front of mind and results in new job enquiries.
Franchise Recruitment
Hire A Hubby hold regular information evenings in order target new franchisees. Our role is to support this activity by working with the local media and securing press coverage. This helps to increase brand awareness for Hire A Hubby and inform people in the local area of the franchise opportunity that is on offer. Key messages include details on the innovative support package that is available to all franchisees and the affordability of the business opportunity provided by Hire A Hubby.
Our press activities are supported by Facebook campaigns both organic and paid for to help engage with potential franchisees. Targeted Facebook lead generation campaigns have helped to generate large scale awareness of the information evenings and drive attendance. The Hire A Hubby network has trebled in size since Shrewd PR commenced work.
Whilst the majority of our press activity is focused on local media we also carried out a specific campaign targeting the armed forces. This involved us preparing a quarterly article on Hire A Hubby to appear in Easy Resettlement Magazine.
Franchisee Support
We bring a multi layered approach to this area of our brief. We work with the local media in order to generate press coverage to support the launch of each new franchise. We use Facebook lead generation adverts to promote new franchisees within their territories and ensure that our organic posts showcase the work of individuals when they have received testimonials and recommendations. Shrewd PR works with the head office team to create and send monthly email marketing campaigns to the franchisees existing customers, these help to keep Hire A Hubby front of mind and results in new job enquiries.