We were asked by Stephen Church of Copywriter Pro to manage his social media activity following his attendance at one of our Social Media Workshops.
Our brief was to:-
Our strategy involved creating content that showcased Stephen’s copywriting experience and knowledge, whilst also explaining how copywriting can help businesses to gain more customers. In order to help drive traffic back to the Copywriter Pro website we ensured that all new blog posts were shared with a clickable link on his social media accounts. We also made sure that our content signposted readers back to particular pages on the website. Part of our strategy was also to monitor and engage with the posts his followers left on the social media posts.
Our consistent and proactive approach led to an increase in followers and engagement across all platforms. There was also an increase in traffic to the Copywriter Pro website.
"Some months ago, I asked Eleanor Lester from Shrewd PR to take on my social media work. I’ve been delighted with every aspect of her approach. Eleanor began by finding out about my business, specifically about my goals for social media. She then developed a strategy of consistently posting articles across LinkedIn and Facebook. Since starting the project, we’ve seen increases in ‘follows’ and all-round engagement. So – I’m delighted to recommend Eleanor for her all-round approach, her diligence and her social media know-how. Thank you Eleanor. " Stephen Church - Copywriter Pro
Our brief was to:-
- Position Copywriter Pro as an authority on copywriting
- To help drive traffic to his revamped website
- To increase awareness of the Copywriter Pro brand
- To increase the interaction on his social media accounts
Our strategy involved creating content that showcased Stephen’s copywriting experience and knowledge, whilst also explaining how copywriting can help businesses to gain more customers. In order to help drive traffic back to the Copywriter Pro website we ensured that all new blog posts were shared with a clickable link on his social media accounts. We also made sure that our content signposted readers back to particular pages on the website. Part of our strategy was also to monitor and engage with the posts his followers left on the social media posts.
Our consistent and proactive approach led to an increase in followers and engagement across all platforms. There was also an increase in traffic to the Copywriter Pro website.
"Some months ago, I asked Eleanor Lester from Shrewd PR to take on my social media work. I’ve been delighted with every aspect of her approach. Eleanor began by finding out about my business, specifically about my goals for social media. She then developed a strategy of consistently posting articles across LinkedIn and Facebook. Since starting the project, we’ve seen increases in ‘follows’ and all-round engagement. So – I’m delighted to recommend Eleanor for her all-round approach, her diligence and her social media know-how. Thank you Eleanor. " Stephen Church - Copywriter Pro
