How to Use Client Case Studies to Tell Your Story

Want your business to be seen as credible, relatable, and trusted? Share real client stories.
Client case studies are one of the most powerful tools in PR. They showcase results, build trust, and give journalists (and prospects!) a tangible example of what you do. But not all case studies are created equal—here’s how to get them right.

1. Find the Right Story
​A good case study should show a challenge, a solution, and a result. Think of it like a mini before-and-after story.
💡 What was the client struggling with? What did you do? What changed as a result?

2. Get Permission (and a Quote!)
Always get written permission before publishing a client story, especially if you’re naming names. A strong quote adds credibility and human interest.
🗣️ “Working with [business] helped us increase our visibility and connect with new customers. The process was clear, collaborative, and results-driven.”

3. Keep It Short and Snappy
Aim for 300–500 words. You don’t need every detail—just the highlights that show value.
Structure:
✔️ Client intro
✔️ Problem/challenge
✔️ What you did
✔️ Results
✔️ Quote
✔️ Link to learn more/contact

4. Use Case Studies in Multiple Places
Don’t just post them on your blog!  Use case studies in:
📧 Email newsletters
📣 Press releases
🌐 Website landing pages
🗞️ Media pitches
💼 Award entries

5. Tell a Variety of StoriesIf you serve different types of clients, showcase a range—small vs. big, local vs. national, new vs. long-term.
💡 This builds proof that your service works for a wide audience.

A client case study is more than a testimonial—it’s a storytelling tool. When done well, it positions you as the expert, brings your work to life, and provides PR-ready content that builds your brand credibility.
🎯 Want help structuring or pitching your case studies? Get in touch with ShrewdPR.

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