Want your business to be seen as credible, relatable, and trusted? Share real client stories.
Client case studies are one of the most powerful tools in PR. They showcase results, build trust, and give journalists (and prospects!) a tangible example of what you do. But not all case studies are created equal—here’s how to get them right.

1. Find the Right Story
​A good case study should show a challenge, a solution, and a result. Think of it like a mini before-and-after story.
💡 What was the client struggling with? What did you do? What changed as a result?

2. Get Permission (and a Quote!)
Always get written permission before publishing a client story, especially if you’re naming names. A strong quote adds credibility and human interest.
🗣️ “Working with [business] helped us increase our visibility and connect with new customers. The process was clear, collaborative, and results-driven.”

3. Keep It Short and Snappy
Aim for 300–500 words. You don’t need every detail—just the highlights that show value.
Structure:
✔️ Client intro
✔️ Problem/challenge
✔️ What you did
✔️ Results
✔️ Quote
✔️ Link to learn more/contact

4. Use Case Studies in Multiple Places
Don’t just post them on your blog!  Use case studies in:
📧 Email newsletters
📣 Press releases
🌐 Website landing pages
🗞️ Media pitches
💼 Award entries

5. Tell a Variety of StoriesIf you serve different types of clients, showcase a range—small vs. big, local vs. national, new vs. long-term.
💡 This builds proof that your service works for a wide audience.

A client case study is more than a testimonial—it’s a storytelling tool. When done well, it positions you as the expert, brings your work to life, and provides PR-ready content that builds your brand credibility.
🎯 Want help structuring or pitching your case studies? Get in touch with ShrewdPR.

August can feel like a lull—but it’s actually a golden window to get ahead of the game. While your competitors are winding down, you could be lining up autumn press coverage, refreshing your strategy, and getting your business media-ready.

Here are 5 smart PR tasks you can tick off this month to hit the ground running in September:

1. Update Your Media Kit
A solid press kit makes life easier for journalists—and for you. It should include:
✅ A short company bio
✅ High-res headshots or logos
✅ Recent press coverage
✅ Key facts/stats or talking points
✅ Contact info
💡 Haven’t got one yet? Create a simple 2-page PDF or folder on your website.

2. Create an Autumn Story Calendar
Think ahead to what's coming up:
🍂 Back-to-school
🎁 Christmas gift guides
🏆 Award entries
🎉 Business anniversaries or launches
📰 National awareness days
💡 Planning now means you can pitch stories before media deadlines hit.

3. Write or Refresh a Boilerplate
That short blurb at the end of your press release? It needs to be clear, consistent and current. This is often overlooked, but journalists use it to quickly understand what your business does and why it matters.

4. Follow Up on Previous Coverage
Did you get a media mention earlier this year? Reach out and say thank you—or offer an update or follow-up angle. Relationships are key to great PR.

5. Get Your Quotes Ready
Journalists are often looking for quick expert commentary. Have 2–3 quotes prepared around your area of expertise that can be slotted into trend pieces or reactive news.
💬 Think: what do I want to be known for—and how would I say it in a sentence or two?

Conclusion:
PR doesn’t have to stop in August. In fact, this could be your secret weapon. With just a few hours of prep now, you can set yourself up for consistent, confident visibility through the rest of the year.
✨ Need help? -  Let’s book a session.