5 PR Tasks to Do Before September

August can feel like a lull—but it’s actually a golden window to get ahead of the game. While your competitors are winding down, you could be lining up autumn press coverage, refreshing your strategy, and getting your business media-ready.

Here are 5 smart PR tasks you can tick off this month to hit the ground running in September:

1. Update Your Media Kit
A solid press kit makes life easier for journalists—and for you. It should include:
✅ A short company bio
✅ High-res headshots or logos
✅ Recent press coverage
✅ Key facts/stats or talking points
✅ Contact info
💡 Haven’t got one yet? Create a simple 2-page PDF or folder on your website.

2. Create an Autumn Story Calendar
Think ahead to what's coming up:
🍂 Back-to-school
🎁 Christmas gift guides
🏆 Award entries
🎉 Business anniversaries or launches
📰 National awareness days
💡 Planning now means you can pitch stories before media deadlines hit.

3. Write or Refresh a Boilerplate
That short blurb at the end of your press release? It needs to be clear, consistent and current. This is often overlooked, but journalists use it to quickly understand what your business does and why it matters.

4. Follow Up on Previous Coverage
Did you get a media mention earlier this year? Reach out and say thank you—or offer an update or follow-up angle. Relationships are key to great PR.

5. Get Your Quotes Ready
Journalists are often looking for quick expert commentary. Have 2–3 quotes prepared around your area of expertise that can be slotted into trend pieces or reactive news.
💬 Think: what do I want to be known for—and how would I say it in a sentence or two?

Conclusion:
PR doesn’t have to stop in August. In fact, this could be your secret weapon. With just a few hours of prep now, you can set yourself up for consistent, confident visibility through the rest of the year.
✨ Need help? -  Let’s book a session.

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